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Research

Aside from UX and marketing research, I've had experience with scholarly research and writing:

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Improving Social Media Response to Endorsement Marketing in an Endorser-Product Page

Published in the Journal of Management and Development Studies

Method:​

Qualitative analysis via descriptive coding of naturally occurring data

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Influence of Horror Vacui in the Aesthetic Response of Low-income Workers to Print Media

Methods:​

Literature research, surveys & interviews

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Executive Summary:

Guardians Vs. Predators (Social Marketing Campaign)

Methods:​

Literature review, surveys, insight report analysis

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