Web Design
Although half of these were done before I formally studied UX/UI, these examples show my experience in creating websites (all pages) from the ground up.
Redesign (2024)
Pledge Medical wanted to revamp their site in preparation for a more aggressive digital marketing campaign. This is an ongoing project (the green screen will still be replaced with actual shots of their software). The design below and all of the copy were done by me.
To make the site more personable and aligned with their values of helping people, more human imagery was introduced.
Pledge has 3 main audiences. This section segmented them more clearly with better targeted messaging.
Highlighted their Unique Selling Proposition, and added a video of a quick demo.
Made the site lead-generating by including contact forms here and in inside pages.
Presented contact points in a streamlined format.
Redesign (2023)
Aside from the visual facelift, the new Fabtex site has more functionalities (fabric sample board, 3D product configurator, customer portal) and sections (news, project portfolio, careers).
Created via React by Revealize
A hero video outlines our main product offerings and creates a good first impression.
The Lookbook is the dynamic part of the homepage (changes monthly), and helps establish us as a trendsetter in the industry.
Important for B2B as it demonstrates our track record.
Our CTA to make the site lead-generating.
Redesign (2021)
I added new functionalities to the CNC Factory product page to make conversion/lead generation higher: 360-degree 3D models, quote builders, more downloadable/shareable info.
Created via Wordpress with Digital Vertex
The top of the fold has all pertinent info in case the user does not have time to scroll down.
The 360-degree web rotate section visually shows features when clicking hotspots.
The quote builder allows users to customize their machine and get a quotation via email.
More technical information organized into tabs.
Contact info to help with conversion.
Redesign (2018)
The original site was what you got when you just replaced the photos, color and text of a free Shopify theme. The new version had more customizations and functionalities to showcase the products and content better. With Ebanel's regular updates, the site today shows about 50% of my original design.
Created via Shopify
BEFORE
AFTER
